Toyota has earlier a ounced the details of its new compact car, which is set to be released e
Toyota has earlier a ounced the details of its new compact car, which is set to be released early next year. Toyota Auris, the new addition to Toyotas 2008 lineup will replace Toyota Corolla hatchback in Japan and Europe. According to the automaker, Auris will play a key role in improving further its goals in Europe.
Auris is designed to be more u eat and u cale than other compact cars. It is i ired by Toyota Yaris design. The brand new model, which is designed and manufactured in Europe, uses Toyota performance parts to boost its functionality. With fresh design and powerful dynamics, Auris is expected to lure more customers and steal a slice of market share from Volkswagen Golf and Alfa Romeo 147.
Corolla, powered by quality Toyota Corolla auto parts, is the worlds best-selling car. Nonethele , it has never been a top seller in Europe. This blank is expected to be filled by Auris. Toyota expre ed its high hopes on Auris. Moreover, by 2008, the automaker is expecting 1.2 million a ual sales because of this sought-after vehicle.
Toyota is known for its superb quality, driving pleasure and i ovatio . These things are also present in Auris. From the i ide out Auris epitomizes a great compact car that e ures high level of safety and comfort.
The design of Auris utilizes the principles of Vibrant Clarity design philosophy formulated by the automaker. The car design philosophy is capable of producing an energetic-looking vehicle while maintaining rationality and quality.
The drive feel of Auris is further modified to convey its strong and dynamic character. Auris body is sharply defined to expre a more stable architecture. Co equently, its overall a earance conveys cri , fresh, powerful and comfortable driving experience. Nonethele , it does not stop there; Auris is also designed to cater to both current and future customers in the European C-segment.
In designing and manufacturing the car, the automaker also co idered the modern needs of the potential owners. It is created to meet the range of needs of the present and the future. Andrea Formica, Toyota Motor Europe Senior Vice-President Sales, Marketing and After Sales said, The C-segment is the most important segment in the European car market and many European brands are defined by the image and succe of their C-segment models. With the launch of Auris we want to achieve a step-change, not only in sales volume, but also in terms of brand image for Toyota.
Toyota Auris will be introduced for the first time on December 5, at the Bologna Motor Show. United Kindom sales will start in February 2007. in other European markets, Auris will be offered next ring.
